More links means more link juice, which results in higher ranking website pages.In its unadulterated state, Page Rank exists to see what pages are the most popular (and therefore, likely the best quality pages), and deliver those top pages to searchers.
no follow links, we need to provide a bit of background about how most links work in the realm of SEO.
To really understand what is going on with follow vs.
Think of a link as a point, and the more links you have, the more points. Google takes note of these points, watching how many inbound links a page has and from what sites.
The more reputable the site, the bigger boost of link juice the linked-to site gets.
Getting a link from the New York Times or BBC is pure gold!
Now we can define a follow link – Follow links are links that count as points, pushing SEO link juice and boosting the page rank of the linked-to sites, helping them go higher in the SERPs as a result. A no follow link is created with the nofollow link HTML tag, which looks like this: The nofollow tag is basically a notice sign for search engines saying “don’t count this.” Isn’t that just mean and terrible? There’s a reason for the nofollow attribute, and boy is it a good one!
A no follow link is a link that does not count as a point in the page’s favor, does not boost Page Rank, and doesn’t help a page’s placement in the SERPs. As we discussed earlier, the natural do follow form of links is used by Google to measure Page Rank.
Google figures, hey, if a lot of people are linking to a certain page, it must be a really good page!
Let’s give preference in our search engines to that page over others of a similar topic so we can easily deliver the very best pages to our search engine users.