Dating site market analysis copyright 2016 datingsite

by  |  13-May-2018 21:17

Of course there are sites aimed at specific religious or ethnic groups, but there are also those who aim to match couples with very specific interests.The Passion Network, for example, is a small empire of 250 dating hubs like bronypassions.com, for fans of the My Little Pony TV series; for mustache mavens; and even zombiepassions.com, for those obsessed with the walking dead.Related: Cheatin’ Hearts Online Cost Businesses M a Day That means making a dent as a new player will be harder than ever since many will have to build a database of users from scratch, says IBISWorld analyst Jeremy Edwards.

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The biggest web dating companies have a huge lead over the competition—two control more than 40 percent of the market.

Leader Inter Active Corp (IAC) owns at least 30 sites, including and OKCupid, followed by e Harmony.com, which targets a slightly older demographic. Of 19,000 couples married between 20, more than a third met through an online dating site, according to a study in last May’s Proceedings of the National Academy of Sciences.

Meanwhile, Age specializes in setting May-December relationships.

The biggest players also are adding cross-over lines of business.

Now CEO Sam Yagan says they’re working on that feature.

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