Dating site market analysis copyright 2016 datingsite
Of course there are sites aimed at specific religious or ethnic groups, but there are also those who aim to match couples with very specific interests.The Passion Network, for example, is a small empire of 250 dating hubs like bronypassions.com, for fans of the My Little Pony TV series; for mustache mavens; and even zombiepassions.com, for those obsessed with the walking dead.Related: Cheatin’ Hearts Online Cost Businesses M a Day That means making a dent as a new player will be harder than ever since many will have to build a database of users from scratch, says IBISWorld analyst Jeremy Edwards.
The biggest web dating companies have a huge lead over the competition—two control more than 40 percent of the market.
Leader Inter Active Corp (IAC) owns at least 30 sites, including and OKCupid, followed by e Harmony.com, which targets a slightly older demographic. Of 19,000 couples married between 20, more than a third met through an online dating site, according to a study in last May’s Proceedings of the National Academy of Sciences.
Meanwhile, Age specializes in setting May-December relationships.
The biggest players also are adding cross-over lines of business.
Now CEO Sam Yagan says they’re working on that feature.