Maybe you’ve decided to finally give online dating a try, or maybe you’re just wondering why your matches aren’t responding to your profile. Don’t whine about your singleness status, about the bad first dates you’ve had lately or about the sad state of politics in your area.There are a few profile-writing strategies to optimize the likelihood of interest from potential matches. Keep in mind the rules of first-date conversation and apply them to how you introduce yourself to strangers online, too. Keep your profile upbeat and focused on all the great things you have to offer and are looking for in a new relationship.Here are ten things to never write in an online profile: 1. Insulting the method — or the people using the method — of finding love that you’re currently giving a try is a huge turn-off. Don’t lie about your height, age or weight: you’ll be found out soon enough. (Hint: No one’s profile says “seeking bitter pessimist.”) 6. If your profile is ten times longer than everyone else’s, it won’t be given much attention. They shouldn’t be able to identify your specific place of work, home address, last name or personal contact information from your profile. Don’t demand that your future partner love, worship, and adore you.

The trick for you as “Boy” to get the biggest bang for your buck is to optimize your pitch so it will best appeal to Girl’s brain with content that directly tags her where Cupid lives.

For that, you need to combine persuasive language with the kind of images that makes your profile pop rather than flop, which, as many have learned from experience, isn’t as easy as it sounds.

There are myriad of dating sites on which you can cast your line to do a little love fishing.

Don’t bite the hand that might be feeding you your soulmate. You don’t need to share all your dirty little secrets in your profile, but you shouldn’t use deception to lure dates either. Never list what you’re looking for money-wise or baby-wise in a relationship. Everyone likes “having fun” and would list their musical tastes as “eclectic.” You’re certainly not the only person who “can’t live without oxygen, friends, and family.” Fill your profile with details that reflect you as an individual. Related: Don’t provide a list of dating rules or expectations — unless you don’t want anyone to contact you.

If the Internet is good for anything—and, actually, it’s good for lots of things—it’s good for finding a needle in a haystack.

Whether you’re hankering after a pistol grip for that vintage Hasselblad single reflex camera, or want to learn all the lyrics to R. M.’s “It’s the End of the World as We Know it,” the World Wide Web has made tracking down and securing even the most obscure objects your heart desires a lot easier.Yet, when it comes to online matters of the heart, finding “the one” often remains elusive.That’s because love, like the Internet, has a lingo and etiquette all its own.Combining the two in an online dating scenario can complicate the delicate dance even further. Maybe Boy and Girl meet—or maybe they don’t, and if they do, do Boy and Girl live up to their profiles and live happily ever after?Once it was: “Boy meets Girl,” and, depending on circumstance, “Boy gets (or does not get) Girl.” Now, it’s Boy posts profile. You never get a second chance to make a first impression.Bottom line: a dating profile—your first impression—is “sell copy,” and you’re the product being marketed.