Brown and Spiegel then pulled in Bobby Murphy, who had experience coding.

24% responded that they accessed all features equally.

However, about three quarters of those surveyed were also familiar with the brand content and had a favorable opinion of those areas.

According to documents and deposition statements, Reggie Brown brought the idea for a disappearing pictures app to Evan Spiegel because Spiegel had prior business experience.

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The prototype for Snapchat was started by Brown and Spiegel as a project for one of Spiegel's classes at Stanford, where Spiegel was a product design major.

Beginning under the name "Picaboo", the idea was for users to communicate using images that were explicitly short-lived.

When, in April 2011, Spiegel floated the product idea in front of his class as a final project, the classmates balked at the thought of temporary photos.

Murphy was eventually brought into the project to write the source code for the application, and Picaboo first launched as an i OS-only app in July 2011 from Evan Spiegel's living room (who was still staying at home with his father when not away at school).

The application was relaunched two months later under the name Snapchat.